14 December 2022: Westbrook International, a leading Salesforce implementation and innovation partner, has announced a series of Executive Appointments with effect from 1st January 2023. Tim McGinn has decided it is time to step down as Non-Exec Chairman following many, many years of service having originally founded Westbrook in the ’90’s. Everyone is very grateful for all his diligent work, and we wish him well for the future.

Ambrose McGinn, CEO since 2012, becomes Executive Chairman, ensuring continuity of the knowledge within the company and board management.

Phil Cliff, formerly Operations Director since 2018, becomes CEO and will lead the business in its next phase of strategic corporate development, heading up the Senior Leadership Team (SLT).

Jason Southwell, formerly Delivery Lead, will backfill Phil and becomes Delivery Director.

Mark Tonkin, formerly Alliances Director, becomes Chief Commercial Officer. Both roles will report to Phil and Jason and Mark will join the SLT.

Juan Trujillo, CTO, and Ged Thompson, FD/COO, continue in their respective roles reporting to Phil.

Commenting on the appointments Ambrose McGinn, Executive Chairman said: “ I am delighted to be able to welcome such a talented CEO as Phil to the board of Westbrook. He has a fantastic understanding of our business and the opportunities ahead of us. It’s particularly positive to be able to make all these significant appointments from within the business, illustrating the strength in depth of our people and the foresight in our detailed succession planning.”

Phil Cliff, CEO commented: “I am delighted to pick up the reins at this exciting time and look forward to leading our refreshed team into 2023. Westbrook has an enviable reputation and I look forward to building on our strong foundations, taking us to the next stage of our evolution, as our many clients embrace the benefits of their digital transformation strategies in a post Covid economy.”

Robin Davies, Non Exec Board member commented,” Westbrook is rightly proud of its reputation within our sector for the detailed focus it applies to the development of its people at all levels, from Junior Apprentice to Technical Architects. It is particularly pleasing for me therefore to see all the changes have been delivered internally through carefully managed succession planning.

About Westbrook International Ltd.
Westbrook is a renowned Consulting Partner to Salesforce.com, the Customer Success Platform and world’s #1 CRM company. Salesforce Ventures is an investor in Westbrook International Ltd. with an active seat on the board. Westbrook has more than 15 years of experience delivering projects to over 400 clients.

For information visit westbrook.co.uk or contact Ambrose McGinn on

+44 7901 005100 or ambrose.mcginn@westbrook.co.uk