Create HTML emails quickly and effectively, with a library of pre-built templates. Alternatively, incorporate your existing emails into Pardot – using tags to create repeatable sections & dynamic content.

Build emails to automatically respond to prospects, or as part of Engagement Studio campaigns – tailoring communications by listening to a prospect’s actions or reading data already gathered.

Remove the guesswork from designing templates that display correctly across different email clients. Preview your template in popular platforms at the click of a button, ensuring your message is received correctly across desktop & mobile.

Comprehensive reporting tools let you know every detail about your campaign. From the success of list emails to each individual prospects clicks, Pardot provides granular detail on every email sent.

Streamline your activities by using different automation tools to shoulder the workload. Pardot Automation tools are quick to configure, but provide powerful capability to manage business processes across Sales & Marketing.

Make sure every Lead arrives at your business in their own time, creating nurturing lists to keep your services front of mind for browsing prospects. Use personalised email sending addresses to continue growing Sales relationships automatically.

Use Pardot’s split scoring model to measure a prospect’s interest, and how they compare to your ideal customer. Create custom scoring systems for individual service lines, products & divisions for accurate qualification.

Analyse your existing prospects database, or quickly segment prospects based on your criteria. Deliver communications that are more targeted and relevant to your prospects based on customer data, activities or scoring criteria.

Pardot tracks prospects activities, interests & interaction with your organisation. Displaying a record of activity in an easily accessible timeline, Sales teams can quickly understand the best solution to offer prospects according to their needs.

Build automatic notifications into the system, to ensure Sales & Marketing stay on top of their prospect relationships. Design custom alerts for the content likely to convert, prospects with high grading profiles, or other factors time sensitive to your business.

Provide Sales with the ability to track their emails in real time, and take advantage of Pardot’s comprehensive reporting tools. Sales people can choose templates built by marketing, then personalise them to their recipient.

Simplify the handover of Leads from Marketing to Sales. Tailor lead assignment to your business, by building rules that automatically choose which Salesperson or team receives the lead.

Track visitors to your website with unique cookies, and view their previous activity once they convert. Call-out high priority pages, and build automation around page views for segmentation & scoring.

Create custom forms to capture the data you need. Use progressive profiling to avoid asking a prospect repetitive questions, building an increasing level of detail with each form submission.

Quickly create pages from pre-built templates, or using the drag and drop landing page builder. Allow marketing to deploy pages without needing access to your websites CMS, and use dynamic content that adjusts depending on a prospects data.

Turn your existing web forms or capture tools into tracked Pardot forms with form handlers, and record submissions and activity into the platform.

Detailed campaign tracking built into the Pardot platform ensures every prospect is matched against a source campaign. A customisable visual overview allows you to quickly prepare campaign performance diagrams to meet your required reporting parameters.

Pardot tracks prospects as they move through your Sales cycle, showing you how many prospects fall at each stage and the average velocity for a prospect through the pipeline.

Campaign tracking for PPC allows you to track the value of your advertising, for clear ROI reporting.

Integrate Pardot with Search Campaigns to gain complete visibility of a prospects source, the ROI of search marketing efforts and compare the success of each campaign.

Quick buttons inside each prospect record, allows you to quickly search common social media platforms for profiles matching your prospect.

Populate your social media calendar by saving posts, scheduling when they will be published to consistently reach your audience.

Preview posts on common social media platforms, guaranteeing your messaging meets character limits, image formatting restrictions and overall layout requirements.

See the success of your social media’s views, likes & shares directly inside Pardot.