• New deal will allow MSQ clients to benefit directly from Westbrook’s two decades’ experience in driving Salesforce innovation
  • Westbrook adds to MSQ’s growing data and tech consulting offer, which already includes MSQ Data, MSQ Studios and MMT Consulting
  • The partnership will enable clients to leverage Salesforce expertise married to best-in-class creative, data, technology and consultancy

LONDON, 3 August 2022

MSQ, the leading international creative and technology group, has agreed a formal partnership with Westbrook International to deliver best-in-class technology solutions that can help clients maximise the use of Salesforce to get closer to their customers.

Together Westbrook and MSQ will deliver a powerful combination of creative and tech capabilities for their clients, helping them adopt best-in-class customer platforms, such as Salesforce Customer 360, which will provide marketers with superior customer experiences and lower cost acquisition with higher customer engagement, retention and loyalty.

Westbrook has been a leading partner to Salesforce for 18 years, with renowned technical capabilities operating across multiple verticals and geographies. Salesforce Ventures is an investor in Westbrook and has a seat on the board.

MSQ has been providing joined-up creative, data and tech capabilities for global brands for over a decade, working with clients such as Unilever, Vodafone, Emirates and AXA Investment Managers. The group’s data capability, MSQ Data, has more than 60 specialists working across 3 continents, whilst its tech consultancy capabilities delivered through MMT’s Consulting division helps clients align their digital vision, strategy and delivery using industry-leading frameworks.

Peter Reid, Global Chief Executive of MSQ said: “We’re delighted to formalise our relationship with Westbrook. We’ve worked with them for some months now and they bring a truly deep understanding of the Salesforce capability to MSQ, something that will further enhance our ability to help clients build closer relationships to their customers.”

Ambrose McGinn, Chief Executive of Westbrook, said: “Bringing our Salesforce skills and experience to MSQ allows us to demonstrate and build our global leading solutions for their client base, whilst extending their capability very effectively into the world’s number one CRM and customer platform.

It’s a great cultural fit and we’re pleased to collaborate in this way as we develop leading edge propositions to solve real business challenges”


About MSQ
MSQ is a next generation creative and technology company, helping brands earn emotional capital to attract, convert, retain and grow valuable customers. It’s one of the world’s fastest growing marketing groups, offering flexibility, choice and transparency to clients. Clients include Unilever, Stellantis, Vodafone, Mondelez, Coca-Cola and Zalando.

MSQ’s agencies incorporate Brave Spark (creative production studio), Elmwood (branding & design), Freemavens (research & insights), MMT Digital (Web & Digital Product Development), Smarts (PR and content), MBAstack (CRM and Customer Engagement), Stein IAS (B2B marketing), The Gate (creative and media), Walk-In Media (full-service media) and twentysix (full-service digital). Clients can work with an MSQ agency on an individual basis, or with a joined-up team designed specifically around their needs.

Over 1000 people work at MSQ across 13 global offices. Unique to an international group of its scale and reach, almost 100 senior employees are shareholders in the group. In 2020 MSQ became one of the first marketing groups to be Carbon Negative, with further approved Science-Based Targets in place for 2030.

About Westbrook
Westbrook is a very long standing and respected pure play Salesforce integration partner with exemplary technical capability, experience and C Sats . With over 8 certifications per implementation consultant it places Westbrook at the very highest level of capability in the Salesforce ecosystem and ensures best in class technical solutions and business outcomes.

Focused only on the Salesforce suite, Westbrook configures and develops Salesforce Marketing, Sales, Service platforms and related cloud technologies on the Salesforce Customer 360 platform alongside complex integration with both legacy and contemporary systems.

Salesforce Ventures have been an investor in Westbrook for over 10 years, with a seat on the Board and active participation in one of their leading partners operating internationally in EMEA, Australia and the US.

Go top