From waste to value –
A complete platform for waste management

Local authorities are responsible for waste collection and have been developing sophisticated recycling options for society, so how careful are you at separating out your rubbish? Do you try? Do you care?

Most now agree we’re already in a climate emergency, which means you should.

The circular economy is an economic system tackling global challenges like climate change, biodiversity loss, waste and pollution.

Our local authorities are making greater use of smart technology in recycling units. They’re persuading us to separate our household waste while recyclers find markets for base materials such as paper, glass, clothing and some plastics.

These initiatives fit into the wider Central Government agenda for all households to recycle 60-70% of our waste in the next few years. Many councils are currently recycling less than 50%. While achieving a 10-20% increase may seem simple, it gets more complicated than that.

Consider the following optimistic situation: if the local council is able to only communicate with 90% of its residents and only 90% of those understand what is required of them, the baseline on instruction to action has already dropped 20%. Then consider that of those, perhaps, only 90% actually support the process, while only 90% of those supporters actually do something about it; there’s another 20% drop in instruction versus action.

This illustrates that even with an optimistic uptake in action based on instruction, at best, we can only expect a 60% uptake in action if all goes according to plan.

There has to be a better way.

Fortunately, it comes in the form of smart, efficient waste logistics that ensures that every little bit of waste collected can enter the circular economy and be recycled without any other external factors stopping its progress.

This relies on having exactly the right vehicle at the right time with the right equipment in the right place to collect the correct waste.

It is a complicated logistical exercise. As a result, the cost of managing the systems – from vehicles to shift management – comes at a great cost, with contracts typically awarded for several years.

It’s hardly agile and can leave the local council’s efforts stalled despite their best efforts to address the needs of climate change and waste management.

Salesforce, despite its name, is now a widely respected, commercial cloud-based management platform.

Its sophisticated and straightforward functionality can be implemented at a cost well below conventional IT developments, plus its scalable and always current.

The result is a platform that introduces efficiency, greater yield from what is collected, and more cost-effectiveness. The benefits are two-fold: namely, a lower cost to implement and maintain at a local authority level, which results in the authority’s ability to provide better services in other areas, which will positively impact the community.

How does Salesforce do this?

At its core is the idea of simplicity – one platform that can carry out multiple functions. It manages resource shifts and mobile location management using stand-alone smartphone or tablet technology. Salesforce keeps track of multiple data sources with a full 360-degree view of a business in one simple sign on location, on a mobile, tablet or computer.

It is ultimately flexible – as a platform, it can be reconfigured and developed to include different business functions incrementally. For example, integrated payment solutions or mass communications using state of the art artificial intelligence will not necessitate a platform to be completely rebuilt from scratch.

Finally, it is cost-effective – as a software as a service (SaaS) license model, one only pays for what is used.

With over 15 years of experience working with Salesforce and other related cloud-based solutions, Westbrook is very well placed to advise on how best to fit a solution within a specific budget.

So next time you’re sorting your household waste into a black, blue, red or even a green rubbish bin, firstly congratulate yourself on being part of the change that will make our planet a better place; and then think about the journey from the bin to the recycling centre – and hopefully not the landfill site – and ask whether your local authority is doing all it can to make sure that its saving costs and operating efficiently?

Does this point of view raise any questions for you? Get in touch with Francis Hobbs and we’d be happy to discuss it further – or put your name down for our next Masterclass.

Register your interest for our next Masterclass to learn how you can leverage technology to drive accurate data-based actions

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