We worked with Value Retail to enhance the capabilities of Salesforce campaigns – to to drive footfall, differentiate shoppers and increase sales.
Due to their extremely large membership, Salesforce campaigns had to be customised to deal with groups far larger that the Salesforce 50,000 member limit,
Our solution included:
- A barcode system for monitoring individual customer behaviour
- Looped promotional tracking to measure return on investment
- Campaign management training for analysis