News UK & Ireland is part of News Corp, a global, diversified media and information services company, most notably publishing The Times and The Sun.
Westbrook have undertaken two projects within the UK & Ireland subsiduary. The goal of the first project was to empower managers, by allowing them to monitor metrics and change offers and pricing, to cross-sell and up-sell subscribers into digital platforms.
Westbrook achieved this using by implementing the Salesforce Service Cloud, integrated with a telephony, analytics and integrated billing, alongside a web facing self-service portal for customer subscriptions.
The second project was to migrate users from using a instant messaging tool, to utilising Salesforce Chatter. This included tailoring functionality within a small pilot group, then communicating the additional benefits company wide in just two days.