Scottish National Party

SALESFORCE FOR POLITICAL MEMBERSHIP & FUNDRAISING

We worked with the SNP to improve their membership management systems, using Sales Cloud & Heroku.

The project deployed Salesforce Sales Cloud as a membership management solution.

This covered managing the renewals for the existing 105,000 members, efficiently processing new joiner applications, and using workflows and alerts for the administration team.

A Heroku mobile application was used to manage member self-service, authentications & email communications – with full integration to the core Salesforce platform.

With the app connected to Salesforce, all membership payments, fundraising, donations, magazine subscriptions and other transactions were centralised within the CRM.

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