Privacy Policy

What is this Privacy Policy for?

This privacy policy is for westbrook.co.uk and served by Westbrook International Ltd.

Westbrook values and respects your privacy and personal data and processes your personal data in accordance with applicable European data protection law.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website, along with the Pardot Marketing Automation Platform processes, stores and protects user data and information will also be detailed within this policy.

 

The Website

Westbrook take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy. We only collect personal information that you voluntarily submit. Submission is generally through a form, and all our forms contain a prompt to ‘Opt-in’ to communications to ensure your consent.

 

Use of Cookies

This website uses cookies to better the users experience while visiting the website, and for marketing purposes to identify areas of interest.

When you are visiting our website, we collect the following information:

  • The browser you are using and your operating system
  • The pages you have visited on the Westbrook website
  • The IP address from where you are accessing the internet

Where applicable our website uses a cookie control system allowing the user on their first visit, to allow or disallow the use of cookies on their computer / device.

This approach complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

You can give or retract your permission to accept cookies on your computer by allowing cookies in your browser settings.

Cookies are small files saved to the user’s computer hard drive that track, save and store information about the user’s interactions and usage of the particular website. This allows us, to provide you with a more tailored experience when visiting our sites.
Users are advised that if they wish to deny the use and saving of cookies from Westbrook on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

The Westbrook website uses tracking software to monitor its visitors to better understand their journey and how they use the site. This software is provided by Google Analytics and Salesforce Pardot. The way that it works is that the software will save a cookie to your computer hard drive in order to track and monitor your engagement and usage of the website, but it will not store, save or collect any personal information.

You can read privacy policies for Google and Salesforce here for further information.

Other cookies may be stored to your computer hard drive by external vendors should we be presenting referral programs, sponsored links or adverts. In this instance the cookies are used for conversion and referral tracking but typically they expire after 30 days, though some may take longer. Again in no circumstances is personal information stored, saved or collected.

 

Form Data

If you do choose to fill in a contact request form, and consent for your Data to be stored, the following personal information will be held on our systems:

  • Name
  • Company
  • Email address
  • Details related to your service enquiries or information requests

 

How Westbrook uses your information

Any personal information we collect from you is used for the following purposes:

  • Personalizing content that we displayed to you
  • Profiling information
  • Analysing the performance of our marketing campaigns and promotions
  • Identifying customers for our products and services and increasing the relevance of our communications to you
  • Advertising and promoting our services that we think may be of interest to you

 

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but we advise users using such form to email processes that they do so at their own risk.

Westbrook use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program we may operate, but only if this was made clear to you and your express permission was granted when submitting any form to email process. Alternatively where you the consumer have previously purchased from or enquired about purchasing from Westbrook a product or service that the email newsletter relates to.

This is by no means an entire list of your user rights in regard to receiving email marketing material.

Your details are not passed on to any third parties.

 

Email Newsletter

Westbrook operates an email newsletter program, used to inform subscribers about products and services supplied by Westbrook. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003.

All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998.

No personal details are passed on to third parties nor are they shared with companies / people outside of Westbrook.

Under the Data Protection Act 1998 you may request, for a small fee, a copy of personal information held about you by Westbrook.

If you would like a copy of the information we do hold on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by Westbrook may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is not intended to be a comprehensive list].
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity and responses.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system.

This process is detailed in the footer of each individual email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will be given in the email footer.

 

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website.

Westbrook cannot guarantee or verify the contents of any externally linked website. Users should therefore note they click on external links at their own risk and Westbrook cannot be held liable for any damages or implications caused by visiting any external links provided.

 

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are subject to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details.

Westbrook will never ask for personal or sensitive information through social media platforms, and we encourage users wishing to discuss topics that involve sensitive details to contact them through primary communication channels such as by telephone or email.

Our websites may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

 

Accessing and updating your information

You have the right to review all personal information stored about you, request changes to it, and ultimately request the removal of your personal information held by Westbrook.

You can also prohibit the use of your information for direct marketing.

To make any data request, and for all other questions or enquiries regarding what is stated in this policy, please contact by email: data@westbrook.co.uk

 

Third parties and disclosure of personal information

Westbrook manages the cloud services used to store your data and the data can only be accessed by our staff and service providers and who act for Westbrook for the purposes set out in this policy or for other purposes approved by you.

Your information is not disclosed to other parties for commercial or other purposes without your consent.

Westbrook protects your data privacy and data security according to the EU General Data Protection Regulation (GDPR Regulation 2016/679).

 

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